Sports Marketing Minor

Minor in sports marketing

Satisfy your passion for sports and your interest in marketing with this program offered by the tourism, event, and sport management department.

The sports marketing minor gives you a foundational understanding of sports marketing theory, especially how sports marketing activities and strategies contribute to sports business success. You’ll use these skills to solve problems sports organizations face every day.

You’ll learn the foundations of marketing, accounting, and sports management. You’ll also choose from a list of electives that cover legal issues in sport settings, sport promotions, public relations, informatics, entrepreneurship, and sports journalism.

In three years or fewer, depending on your schedule and courses offered, you can earn this credential. 


  • The sports marketing minor is open to current students, except sports management majors, and can be combined with any associate’s or bachelor’s degree.
  • In order to enroll in this minor, you must already be admitted. If you are not currently admitted, you will need to meet the admission requirements. Visit IU Indianapolis admissions for more information.

Minor requirements

  • Complete a minimum of 15 credits in accordance with the specified curriculum.
  • Earn a minimum grade of C in each course.
  • Maintain a minimum 2.0 overall grade point average.


We’re here to provide academic support. Contact the SHHS advising team for answers to all your questions.

If you want more information about admission to our programs, visit our undergraduate admissions page.