B.S. TESM, Sport Management

Turn your love of sports into a winning career

Do you want to make your mark on the business side of the sports industry? Then our sport management degree will be a perfect fit for you.

You’ll study in Indianapolis, home to six professional sports franchises, several Olympic governing bodies, the NCAA, and the Indianapolis Motor Speedway. From day one, you will be immersed in the city’s sports scene allowing you to immediately get into the game. These franchises aren’t a destination for you: They’re within walking distance and a key component of your IU Indianapolis educational experience.

You’ll work directly with these and other organizations before you graduate, volunteering, working high-profile tournaments and games, interning with professional and amateur sports teams, and solving real-life business problems. Some of these experiences will be for credit, and credit for prior experience is also an option. 

In addition to the bachelor’s degree, you’ll earn a business foundations certificate from the Kelley School of Business along the way. With courses related to human resources, accounting, finance, and business operations under your belt, you'll be positioned for sport management career success. To complement your credentials, you can add a second major, certificate, or minor within the tourism, event, and sport management department

Your career beyond the game in the business side of sports starts here. 

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Hear about the program from students

What jobs are people landing after graduating?

  • Assistant coordinator, eligibility analysis
  • Assistant director of community engagement
  • Assistant manager, facility operations
  • Athletic operations assistant
  • Communication manager
  • Community relations
  • Corporate partnership activation coordinator
  • Destination development manager
  • Director of facilities and game operations
  • Inbound sales executive
  • Logistics manager, event operations
  • Marketing and communications manager
  • Operations manager
  • Sales associate
  • Sales and service consultant
  • Sports marketer
  • Talent acquisition specialist
  • Tourism manager
  • Youth sports program coordinator

For more information about careers in sport management, visit one of these organizations:

North American Society for Sport Management (NASSM)—an international group of sports-minded people who support research and professional development in sport management

Sport Marketing Association (SMA)—SMA strives to build networks of innovators and researchers to disseminate sport marketing knowledge and provide a forum for professional interaction

Women in Sports and Entertainment (WISE)—national leaders who strive to be a catalyst for women in the business of sports, including mentoring, peer support, and training

Graduates can anticipate early career pay of $52,500, with mid-career pay exceeding $86,000. 

Anna Greenfield

Between the supportive faculty and the endless opportunities in Indy, you can’t choose a better school for sport management.

Anna Greenfield, Sports Management Student

$4 Billion THE ECONOMIC IMPACT OF THE SPORTS INDUSTRY IN CENTRAL INDIANA

17+major sporting events have been hosted in Indianapolis during the last four years

18Major sporting events scheduled in Indianapolis during 2025–26

What types of employers hire sport managers?

  • Professional sports
  • College athletics
  • Youth sports
  • Sports commission
  • Sports events and facilities
  • Sports tech and entrepreneurship
  • Sports media
  • Sporting goods manufacturers and retailers
  • Governing bodies
  • Sports betting
  • E-sports
  • Parks and recreation
  • Consulting agencies
  • Sports marketing firms