Brian D Krohn, Ph.D., is chair and an associate professor in the Department of Tourism, Event, and Sport Management. He is an instructor of marketing and management whose teaching involves real-world problem-solving with more than 100 student projects addressing issues facing local community and industry partners.
Prior to beginning his appointment as faculty at the School of Health & Human Sciences, Krohn was a post-doctorate research associate specializing in statistical methods and scale development at Clemson University. Before working toward his Ph.D., Krohn was a golf professional and general manager of several golf facilities in Indiana, Kentucky, and South Carolina. He was chosen in the initial cohort of mosaic faculty fellows at IU Indianapolis to demonstrate and research work in student engagement, active learning, and technology-enhanced pedagogy.
Krohn graduated from Union College with a B.S. in business administration and sport management in 2000 and received his M.S. in sport management in 2005 from Purdue University. He earned his Ph.D. in tourism management from Clemson University in 2008.
Krohn’s research focuses on consumer behavior in sport and tourism contexts. His work has included investigations of decision-making, motivation, self-identity, consumption emotions, and satisfaction in active sports such as golf, running, and cycling as well as work with fans in tailgating and stadium settings. His scholarship in teaching focuses on student engagement in online and technology-enhanced environments. He continually looks for new and better ways to engage students with course content and increase retention of learning.
Krohn has also served as statistician for several projects ranging in scale development for outdoor education, impacts of climate change on park visitation, and analysis of factors related to coaching success in NCAA Division I athletics.
