B.S. Sports Management

Turn your love of sports into a winning career

Do you want to make your mark on the business side of the sports industry? Then our sports management degree will be a perfect fit for you.

You’ll study in Indianapolis, home to six professional sports franchises, several Olympic governing bodies, the NCAA, and the Indianapolis Motor Speedway. From day one, you will be immersed in the city’s sports scene allowing you to immediately get into the game. These franchises aren’t a destination for you: They’re within walking distance and a key component of your IU Indianapolis educational experience.

You’ll work directly with these and other organizations before you graduate, volunteering, working high-profile tournaments and games, interning with professional and amateur sports teams, and solving real-life business problems.

In addition to the bachelor’s degree, you’ll earn a certificate from the Kelley School of Business along the way.

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Hear about the program from students

What jobs can you land after graduating?

  • Assistant coordinator, eligibility analysis
  • Assistant director of community engagement
  • Assistant manager, facility operations
  • Athletic operations assistant
  • Communication manager
  • Community relations
  • Corporate partnership activation coordinator
  • Destination development manager
  • Director of facilities and game operations
  • Inbound sales executive
  • Logistics manager, event operations
  • Marketing and communications manager
  • Operations manager
  • Sales associate
  • Sales and service consultant
  • Sports marketer
  • Talent acquisition specialist
  • Tourism manager
  • Youth sports program coordinator
Anna Greenfield

Between the supportive faculty and the endless opportunities in Indy, you can’t choose a better school for sports management.

Anna Greenfield, Sports Management Student

$4 Billion THE ECONOMIC IMPACT OF THE SPORTS INDUSTRY IN CENTRAL INDIANA

17+major sporting events have been hosted in Indianapolis during the last four years

Where are people landing jobs after graduation?

  • Alliance Sport Marketing
  • Hamilton County Economic Development Corporation
  • Hamilton County Tourism
  • Hoosier Futbol Club
  • IHSAA
  • Indiana Fever
  • Indiana Sports Corp
  • Indianapolis Colts
  • Indianapolis Indians
  • Indianapolis Motor Speedway
  • Indy Eleven Professional Soccer
  • Indy Fuel Hockey
  • Integrity Athletics
  • IU Indianapolis Athletics
  • LEARFIELD
  • MainGate
  • MarketCast
  • NCAA
  • Pacers Sports & Entertainment
  • Penske Entertainment
  • Special Olympics
  • Topgolf
  • USA Diving
  • YMCA of Greater Indianapolis